Self checkout

Problem

We want to enable customers to checkout on their own without an employee needed to check them out individually.

Design Goals

  • high quality customer experience

  • simple, clear, and quick

  • fraud resistant

Client
Best Buy - 2024

Role
Experience Designer & Strategist

  • Best practice research and competitive audit

  • Iterative design workshops and collaboration

  • Product and stakeholder alignment

  • Hi-fidelity product design within a broader design system

  • Iterative design refinement with cross-functional reviews and feedback

  • Documenting and delivering design specs

  • Prioritization of features

  • Clickable prototyping

Process

Results

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Results *

  • Seeing successful checkout conversion in self-checkout

  • Allowing employees to efficiently purchase small items during their shifts, like soda and candy

  • Unlocking self-checkout functionality enabled us to process retail orders on the app. This drastically broadens our omnichannel transacting capabilities in the future!