Self checkout
Problem
We want to enable customers to checkout on their own without an employee needed to check them out individually.
Design Goals
high quality customer experience
simple, clear, and quick
fraud resistant
Client
Best Buy - 2024
Role
Experience Designer & Strategist
Best practice research and competitive audit
Iterative design workshops and collaboration
Product and stakeholder alignment
Hi-fidelity product design within a broader design system
Iterative design refinement with cross-functional reviews and feedback
Documenting and delivering design specs
Prioritization of features
Clickable prototyping
Process
Results
*
Results *
Seeing successful checkout conversion in self-checkout
Allowing employees to efficiently purchase small items during their shifts, like soda and candy
Unlocking self-checkout functionality enabled us to process retail orders on the app. This drastically broadens our omnichannel transacting capabilities in the future!